...bathing well means sleeping well

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Oneberrie Bestsellers

The Oneberrie Difference

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Wellness
Healthy sleep habits start in infancy and last a lifetime.
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Equality
Empowering families to nurture strong and loving bonds
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Education
The first three years—we’re here to guide you every step of the way.
Sensory
Sustainable & gentle fabrics to support tactile sensitivity

Comforted sleep, Supported recovery, & Nurtured wellness - All in One

How it works - Step 1:

Put it on.

Position terry facing out and flannel against your chest. For Premies and Newborns; clasp short-end loop and button around your neck. For Infants; Clasp Long-end loop and button around your neck. Standing kids: Hold in your arms to warm the flannel.

Shop Hooded Towels

Step 2:

Bathe Baby.

Bathe your little one - In the sink or the tub. Remember, Bath isn't just about cleanliness, it is a mood shifter, sleep caller and hug maker.

Shop Classic Towels
Newborn post bath

Step 3:

Dry & Hug them.

Using both hands, bring your baby to your chest & hug. Best practice: Premie/Newborn: Fold towel over baby's toes. Infants: Fold towel across their side for horizontal wear. Standing kids: Wrap them in a hug. Don't forget to add to the luxury with a post bath massage.

Shop Gift Sets
Woman bathing a newborn sitting in the tub

Our Philosophy

Sleep is wellness, and it begins with bathing well—backed by science, our textiles & products support a soothing bath experience that naturally enhances sleep quality at any age.

Caring for your family is more than just a routine—it’s a mindset rooted in love, connection, and authenticity. We create adaptive nurture textiles that transform bath time into a calming sleep ritual for all ages. By simplifying care routines, supporting individuality, and fostering connection, our towels empower families to establish soothing routines while sharing meaningful bonding moments. Because every bath isn’t just about cleanliness—it’s a mood shifter, sleep caller, and hug maker.

With Oneberrie, every moment ends with love, care, and confidence

A Message from our Founder

Let customers speak for us

from 56 reviews
A button makes a world of difference

I was gifted a oneberrie towel when my daughter was born and wished I had this for her older brother. a button makes a world of difference when try to handle a slippery (and wiggly!) little one and this towel was a game changer for bath time. Love mine so much, I now make sure it’s included in new baby gift bags for friends.

Marisa Ortega
Classic Towels - Regular
Love this towel!

Best bath towel - received as a gift for our newest addition and it is fabulously absorbent and snuggly and cute!

Ashli Lewis
First-Bath Bundle
Soft, luxurious and absorbent!

I bought these towels for my grandson and my daughter loves them. They wash well, are very absorbent and extremely soft. They are the perfect size for a growing toddler.

Olga Rymes
Hands-Free Towels - Hooded
Hair wraps

I love these wraps and love to give them as gifts

Helen Kohorst
Hair Wrap Towels
Amazing!

Love love love our new towels! I got 2. One for home and one for when we go swimming. The designs are adorable and the conceor is even better. Something I didn't know I needed and wish I got it sooner! Will be buying for future baby gifts!

Heather Reid
BARE. Lotion
Love our towels!

I purchased the classic hooded towel for my 11 week old baby boy. It is sooo nice to be able to pick up him and hold him close right after his bath. Absolutely love the idea of this invention. I do sometimes find the button hard to release one handed though, perhaps that could be improved.
I also purchased a pair of matching head wraps for myself and my 4 year old daughter. Sooo much more comfortable than a regular big bulky towel that always slides off. Absolutely love these.

Kirandeep Sandhu
Hands-Free Towels - Hooded
Fantastic!

Transitions out of the bath are much smoother now. The towel is really absorbent which helps keep our little one warmer (especially during the winter months). Also purchased the hair towel and I’m loving it! I have really fine hair that tangles easily and this little towel helps reduce knots and frizz. Really happy with my purchases! 😌😊

Stephanie Malko
Hair Wrap Towels

Softest towels and washcloths, and great quality.

Liani Bowers
Classic Towels - Regular

Softest towels and washcloths, and great quality.

Liani Bowers
Hands-Free Towels - Classic
Soak it up

Oneberrie nails it with this hair wrap. I love the print! The fabric is so soft and absorbent. I'm buying one for all of my girlfriends. They can donate their current hair wraps, use Oneberrie's and never look back!

Tara Whittick
Hair Wrap Towels
Yeah baby!

The Bare lotion is fabulous. It is gentle and soothing. After I use it, my skin feels the best!

Tara Whittick
BARE. Lotion
Love this towel

I love the adorable towel I received from oneberie. It is super absorbent and soft I would 100% recommend this product.

Danielle Marie Bigler
SALE - 40% Off
Baby’s first bath

Perfect product for my granddaughter’s first bath! My daughter loved it!

Judy Dow
Bath Swaddle - 2 pack
Love love LOVE, get yourself at least 2!

These towels are SO good, I cannot stop raving about them to anyone around me who will listen. I love that it's easy to put on yourself and then wrap around baby. First time mom here, I got two of them, one regular and one large (both hooded). But honestly, the regular is quite roomy to begin with. The material is super soft, the prints are beautiful. These would also make excellent gifts!

Anonymous
Hands-Free Towels - Hooded
Comfy, cozy, and big!

This towel fits perfect over my toddler making post bath time a cozy little time of happiness

Whitney Dahlman
Hands-Free Towels - Hooded