Cut out the crying at bath

Smarter Towels, Happier Experiences

Your baby deserves happy bath endings

Happy bath endings directly influence happy sleep beginnings. Our towels are unlike any other because we believe babies are entitled to experiences that nurture comfort, foster attachment, and above all, convey unconditional love & authentic understanding, even at bath-time. Care doesn't have to be complicated, just thoughtful.

woman attaching loop and button

Simple & Smart

Our innovative and easy-to-use button and loop system takes the guesswork out of getting babies out of the tub

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Built to last

Canadian-made luxury craftsmanship ensures durability, absorbency & softness, baby after baby.

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Essentials for every chapter