5 reasons why thousands of parents are upgrading their baby towels

1. Cry-free

There is nothing more vulnerable than trying to wrap & dry a crying baby, especially when they are slippery and wet. Our innovative and easy to use button & loop clasp allows minimal distress that can trigger crying at bath. Safe & Predictable.

2. Better Sleep

Baths are more than just hygiene; they’re a soothing elixir for your little one’s sleep! Remember that a good bath ending creates a calm segue to bedtime and can help babies fall asleep faster and stay asleep longer.

3. Safety

"Safety is not the absence of threat, it is the presence of connection" - Gabor Mate

⭐⭐⭐⭐⭐ Being able to securely lift my slippery baby out of the tub in my chest with focus and ease made me feel so relieved. I can't imagine doing it any other way.

4. Pro-Parent

70% of first-time parents have never held a newborn, much less bathed one, until they have their own. Often, parents only consider the intricacies of bathing when they are in the midst of it. We understand the chaos and provide a safer, more logical alternative.

5. Soft & Gentle

Baby skin is 20-30% thinner than ours which means their sense of touch is extremely elevated. Our tiny terry loops remove the textural ick. Our bamboo and cotton materials take softness and absorption to the next level.

Ready to upgrade your first bath experience? Get 15% off your first order

Essentials for every chapter of babyhood, childhood and parenthood. Towels and linens that won't disappoint you.