Nurturing Parenthood as a Fundamental Element of Inclusion and Well-Being

When companies think of DEIAB, wellness and benefits for new families, it's often lead by supporting the challenges of creating or caring for a family; resources, fertility, leave & care.

These are amazing and necessary but the way things are isn't working because current cultures and policies rarely recognize the JOY aspect of family creation -having the baby.

What I've come to believe is that we are missing an opportunity to acknowledge the fundamental milestone in the pursuit of family friendly culture; that welcoming a baby is the quintessential event that transforms who we are regardless of our gender.

This is important because family dynamics are changing, our identity, values and priorities are not only evolving our intersectionality but also guiding our engagement and choices, which directly impact our relationship with work.

So my idea is to help companies recognize every expecting employee for the JOY part of family, inclusively; without the need for a pregnancy announcement or the objectivity of peers or managers.

A gift of wellness to celebrate having a baby as much as we support trying to have a baby or caring for a baby.

This matters because if employees as parents, especially non-gestational parents, continue to be excluded or invisible from caregiver intersectionality, how are we ever going to pave a new road for women/mothers who want to build careers and raise babies with partners who support them at home?

Family is togetherness; even when each parent works at different companies.

  • Human Experience

    The arrival of a child signifies a crucial neurocognitive development stage, often undervalued. The human experience of parenthood differs from milestones like marriage, homeownership, or years of service. It serves as our first step into caregiving and shapes our identity.

  • Diversity & Inclusion

    By acknowledging caregiving as a mutual obligation between men and women. Embracing a baby through birth, adoption, or surrogacy is a reflection of our intersectionality. It defines who we are, not simply something we do.

  • Health & Wellness

    Cultivate a supportive, inclusive workplace culture that recognizes and values employees who have recently welcomed a baby, enhancing employee retention and ROV. It's value isn't quantified by cost management vs. something else. It's allowing your workplace to show authentically.

  • Woman-Owned, Women Made, Women & Minority Suppliers. Longevity & Sustainability Focus.

Real Parent Experiences

Gay Non-Gestational Parent

We were so excited to start our family but I didn't tell anyone at my work. As a gay non-gestational parent, I wasn't prepared to share more of myself or answer all the questions that would come with it. I removed myself from the family community because being part of it meant disclosing more than I was willing to give.

Solo Adoptee Parent

I was a solo adoptee parent and had been working at the company for over 10 years. My boss, a father himself, was so begrudged with me choosing to take leave. He completely blocked any acknowledgement at work. He was a gate keeper of joy. Sure, I could have made a complaint, but at that point, it wasn't worth the effort. I didn't return

Full gratitude

An employee had called to ask what the protocol for our initiative was before he ordered. He wanted to know whether he had to disclose his family's pregnancy or if we would. I reassured him that we do not share and that was for him to do when her was ready. He was so grateful for the inclusion of his workplace as well as the respect for his privacy.

The Best

Both my babies were celebrated at work. It was such a wonderful experience and they had a mini baby shower for me like my wife had at home. I could have never imagined someone would do that for me. I am still at the company today.

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Let customers speak for us

from 55 reviews
A button makes a world of difference

I was gifted a oneberrie towel when my daughter was born and wished I had this for her older brother. a button makes a world of difference when try to handle a slippery (and wiggly!) little one and this towel was a game changer for bath time. Love mine so much, I now make sure it’s included in new baby gift bags for friends.

Marisa Ortega
Classic Towels - Regular
Love this towel!

Best bath towel - received as a gift for our newest addition and it is fabulously absorbent and snuggly and cute!

Ashli Lewis
First-Bath Bundle
Soft, luxurious and absorbent!

I bought these towels for my grandson and my daughter loves them. They wash well, are very absorbent and extremely soft. They are the perfect size for a growing toddler.

Olga Rymes
Hands-Free Towels - Hooded
Hair wraps

I love these wraps and love to give them as gifts

Helen Kohorst
Hair Wrap Towels
Amazing!

Love love love our new towels! I got 2. One for home and one for when we go swimming. The designs are adorable and the conceor is even better. Something I didn't know I needed and wish I got it sooner! Will be buying for future baby gifts!

Heather Reid
BARE. Lotion
Love our towels!

I purchased the classic hooded towel for my 11 week old baby boy. It is sooo nice to be able to pick up him and hold him close right after his bath. Absolutely love the idea of this invention. I do sometimes find the button hard to release one handed though, perhaps that could be improved.
I also purchased a pair of matching head wraps for myself and my 4 year old daughter. Sooo much more comfortable than a regular big bulky towel that always slides off. Absolutely love these.

Kirandeep Sandhu
Hands-Free Towels - Hooded
Fantastic!

Transitions out of the bath are much smoother now. The towel is really absorbent which helps keep our little one warmer (especially during the winter months). Also purchased the hair towel and I’m loving it! I have really fine hair that tangles easily and this little towel helps reduce knots and frizz. Really happy with my purchases! 😌😊

Stephanie Malko
Hair Wrap Towels

Softest towels and washcloths, and great quality.

Liani Bowers
Classic Towels - Regular

Softest towels and washcloths, and great quality.

Liani Bowers
Hands-Free Towels - Classic
Soak it up

Oneberrie nails it with this hair wrap. I love the print! The fabric is so soft and absorbent. I'm buying one for all of my girlfriends. They can donate their current hair wraps, use Oneberrie's and never look back!

Tara Whittick
Hair Wrap Towels
Yeah baby!

The Bare lotion is fabulous. It is gentle and soothing. After I use it, my skin feels the best!

Tara Whittick
BARE. Lotion
Love this towel

I love the adorable towel I received from oneberie. It is super absorbent and soft I would 100% recommend this product.

Danielle Marie Bigler
SALE - 40% Off
Baby’s first bath

Perfect product for my granddaughter’s first bath! My daughter loved it!

Judy Dow
Bath Swaddle - 2 pack
Love love LOVE, get yourself at least 2!

These towels are SO good, I cannot stop raving about them to anyone around me who will listen. I love that it's easy to put on yourself and then wrap around baby. First time mom here, I got two of them, one regular and one large (both hooded). But honestly, the regular is quite roomy to begin with. The material is super soft, the prints are beautiful. These would also make excellent gifts!

Anonymous
Hands-Free Towels - Hooded
Comfy, cozy, and big!

This towel fits perfect over my toddler making post bath time a cozy little time of happiness

Whitney Dahlman
Hands-Free Towels - Hooded