Bath Linens for Generation Alpha
More than just a baby towel
Classic Towels - Regular
Anyone who says that bathing a newborn isn't vulnerable clearly forgot how much postpartum changed everything
Dedicated to reimagining baby bath essentials and textiles, we understand, firsthand, that when you hold that tiny, slippery baby, it’s a whirlwind of awe and anxiety—a moment that captures the fragility of new life & trust.
Elevate THEIR Bathing Experience
Step 1:
Put it on.
Position terry facing out and flannel against your chest. For Premies and Newborns; clasp short-end loop and button around your neck. For Infants; Clasp Long-end loop and button around your neck. Standing kids: Hold in your arms to warm the flannel.
Step 2:
Bathe Baby.
Bathe your little one - In the sink or the tub. Every towel comes with our "How to bath" tips. Remember, Bath is the segue to sleep and the transition makes all the difference.
Step 3:
Bundle Them.
Using both hands, bring your baby to your chest & love. Best practice: Fold towel over baby's toes for vertical wear and across their side for horizontal wear. Stand kids get to be wrapped like a burrito.
