Towels that go beyond ordinary

Because a cry-free experience is possible

Smarter Towels, Happier Experiences

A Safer, More Intuitive baby towel.

We innovated a towel that takes all the guesswork and crying out of baby bathing. Our towels & linens are logical, protecting your baby's cry, prioritizing attachment, and safety while supporting your postpartum journey. If a cry-free experience is your journey, we have bath-time covered.

woman attaching loop and button

Simple & Smart

Our innovative and easy-to-use button and loop system makes getting babies out of the tub a breeze.

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Built to last

Canadian-made luxury craftsmanship ensures durability, absorbency & softness, baby after baby.

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  • 1. Ready

  • 2. Swaddle

  • Hands free towel First bath.

    3. Head

  • 4. Body

  • Newborn wrapped in classic towel

    5. Dry

  • 6. Massage

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Essentials for every chapter