Unlike any other on the market...

Welcome to parenthood. It's not an easy ride, especially when you're a first-time parent... But we're here to take some of the guesswork out--at least when it comes to bath-time.

Our luxuriously smart towels are purposefully designed to help parents master the art of baths, and provide comfort, connection and a dependable experience for new babies. Let’s normalize first-baths without tears and nurture magical moments of preparedness, closeness and trust for all that follow.

Single Towels & Bundles

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"I never thought about that..."


My Son HATED getting out of the tub. I saw an ad for your towel so I thought I'd give it a try, I never realized how complex it was going to be. He loves it now and hasn't cried once at bath-time. We are in love with it. Becky

Smarter Bath Linens for the Whole Family

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Created and Patented by an engineer who needed a better solution to the age-old dilemma of getting her tiny babies in and out of the tub with more predictability and less improvise. We are bringing back the importance of bath.

Not sure what to pick? Attending a baby shower?

⭐⭐⭐⭐⭐ "I love it. I wish I had it when she was a newborn, that would have come in handy because she was so floppy and slippery!!"