Towels unlike any other on the market...

Bathing may be natural, but it doesn’t mean bathing a newborn will come naturally... That’s why we make baby towels unlike any other to support the experience for every parent.

Our luxuriously smart towels are purposefully designed to help parents master the art of baths, and provide comfort, connection and a dependable experience for new babies.

Single Towels & Bundles

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"I never thought about that..."


My Son HATED getting out of the tub. I saw an ad for your towel so I thought I'd give it a try, I never realized how complex it was going to be. He loves it now and hasn't cried once at bath-time. We are in love with it. Becky

Smarter Bath Linens for the Whole Family

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Created and Patented by an engineer who needed a better solution to the age-old dilemma of getting her tiny babies in and out of the tub with more predictability and less improvise. We are bringing back the importance of bath.

Not sure what to pick? Attending a baby shower?

⭐⭐⭐⭐⭐ "I love it. I wish I had it when she was a newborn, that would have come in handy because she was so floppy and slippery!!"