Cut out the crying at bath

Smarter Towels, Happier Experiences

Your baby deserves happy bath endings

We innovated a towel that takes all the guesswork out of baby baths. Our towels & linens are unique and intuitive, prioritizing your baby's comfort, attachment, and safety while supporting your postpartum journey during bath-time. Even if you've never thought of their bath experience yet, you've come to the right spot.

woman attaching loop and button

Simple & Smart

Our innovative and easy-to-use button and loop system takes the guesswork out of getting babies out of the tub

Shop Now

Built to last

Canadian-made luxury craftsmanship ensures durability, absorbency & softness, baby after baby.

Shop Now

Our Newborn bath routine

SHOP OUR FIRST BATH BUNDLE

  • 1. Be Ready

  • 2. Swaddle

  • Hands free towel First bath.

    3. Head

  • 4. Body

  • Newborn wrapped in classic towel

    5. Out

  • 6. Massage

1 6
SHOP OUR FIRST BATH BUNDLE

Essentials for every chapter

View all